Ghanaian Consumers of Mobile Phones: Is the Preference Local or Foreign?

Cynthia Gyamfi, Richard Denanyoh and Sylvester Gyan

International Journal of Management Sciences, 2013, vol. 1, issue 3, 67-76

Abstract: The paper contributes to the body of knowledge in the area of brand preference in relation to mobile phone by examining consumers preferred origin of mobile phones and the link of socio-demographic variables in consumer‟s preferences. The paper is based on quantitative, descriptive, correlational and cross-sectional survey of 255 respondents of marketing three students of Sunyani Polytechnic, selected through convenience sampling method. Primary data was collected using self-designed questionnaire, administered during lecture periods and analysed using One-Way Analysis of Variance and Pearson Chi-square for correlation analysis. Results indicate that respondents preferred imported mobile phones from developed economies. There is no significant relation between socio-demographic variables and preferred place of manufactured mobile phones using the Chi-square analysis. Only religion and personality type influence preference for mobile phone in relation to place of manufactured using One –Way Analysis of Variance.

Keywords: Ethnocentric; country of origin; demographic variables (search for similar items in EconPapers)
Date: 2013
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