Customer Satisfaction Level towards Processed and Further Processed Chicken Products: A Study on a Renowned Bangladeshi Farm

Imranul Hoque, S. M. Sohel Rana and M. NurulAzim Chowdhury

International Journal of Management Sciences, 2013, vol. 1, issue 8, 302-312

Abstract: The purpose of the study is to explore the customer satisfaction level towards processed and further processed chicken items. Consumers of Bangladesh find a new dimension in food consumption, especially after introducing further processed chicken items by Aftab Bahumukhi Farms Limited (ABFL). This study considers Aftab Bahumukhi Farms Limited to explore the present scenario of processed and further processed chicken products in the Bangladeshi market. Quantitative measures have been taken for the study and quantitative data were collected by using a structured questionnaire. The collected data were analyzed through SPSS software. The study result indicates that ABFL is somewhat successful to create market image and customers are more or less satisfied by using processed and further processed chicken items. If ABFL understands the market perfectly and take good initiatives to satisfy their customers, they have the possibility to keep themselves as market leader with good market reputation.

Keywords: Customer; Preference; Satisfaction; Processed Chicken. (search for similar items in EconPapers)
Date: 2013
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