Retail Location Decisions in the Moroccan Companies: Issues and Limitations - Case of a Bank Branch Establishment “Banque Populaireâ€

Najat Goubraim and Abdellatif Chakor

International Journal of Management Sciences, 2014, vol. 3, issue 5, 293-300

Abstract: The establishment of new outlets is very important for companies because it’s a decision that involves a high degree of risk and seeks substantial investments. A wrong choice can be costly to the company. Therefore decision makers use several methods to make their choice and judge the appropriate location of their point of sale, however, it’s sometimes difficult to select a method and the company may have to combine several methods at the same time to reach a satisfactory result, this decision also depends on the resources the company is willing to spend to conduct its studies. The banking sector is a sector in which location decisions are very common, we have chosen to illustrate our research with the case of a bank branch establishment and examine the methods used and their limitations.

Keywords: Establishment; location methods; Catchment/Trading area; economic potential (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://rassweb.org/admin/pages/ResearchPapers/Paper%201_1497254378.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rss:jnljms:v3i5p1

Access Statistics for this article

More articles in International Journal of Management Sciences from Research Academy of Social Sciences
Bibliographic data for series maintained by Danish Khalil ().