Factors Influence the Use of E-Promotion Means in Jordanian Business Organization

Mahmood Jasim Alsamydai, Dima Mousa Dajani and Saad G. Yaseen

International Journal of Management Sciences, 2014, vol. 3, issue 6, 433-445

Abstract: This study will examine the encouraging and discouraging factors for the use of promotion means. In order to reach the objectives of this study, a model has been developed that includes many dimensions for the encouraging and discouraging factors: e-promotion means, perceived usefulness and acceptable use of e-promotion means.The factors have been identified, according to the initial survey which included (36) different organizations. The percentage of those who use the e-promotion media for their products was 69%, while 31% are still using the traditional promotion means. The five dimensions included in the studys model had five corresponding hypotheses and with each dimension having a traditional hypotheses. In addition to these five hypotheses, there were another two hypotheses; one which includes knowing the correlation between the components of the studys model and the last hypothesis concerning knowing if there are any differences between the three business organizations in the study sample (service, industrial, commerce). Thus, the seven hypotheses have been developed for this study. In order to collect the required data to examine the hypotheses and reach a conclusion, a questionnaire consisting of (22) questions covering the dimension and hypotheses of the study were applied. The design and development of this questionnaire are based on an initial pretested survey distributed to the organization. The information was collected from a sample of (212) global business organizations (service, industrial, commerce) in Jordan – Amman , all hypotheses have been proven except the seventh hypothesis which indicates minor differences between the views of the organizations on the usage of e-promotion media and at the same time there is a correlation relationship with moral indicative between the different components of the studys model.

Keywords: E-promotion means; encouraging factors; discouraging factors; perceived usefulness; acceptable usage. (search for similar items in EconPapers)
Date: 2014
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