Integrated Marketing Communications Approach to Corporate Image Management in the Information Age

Ezeudu Ikenna Jude

International Journal of Management Sciences, 2014, vol. 4, issue 2, 53-58

Abstract: As we round off the first decade of this millennium, many things are still “new to business managers in third world countries and Nigeria in particular: World Wide Web (WWW), electronic mailing, improved Information Technology (IT).Highly advanced aggressive advertising campaign, systematized public relations strategies, etc. This work examines the place of integrated marketing communications, (IMC) in today‟s globalized world. It recommends among others, the training of IMC directors in the application of ICTs for effective achievement of set goals. This is inevitable if they must cope in this era of ICT boom.

Keywords: Corporate Firms; Advertising; integrated marketing Communication; services; promotion (search for similar items in EconPapers)
Date: 2014
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