Factors Influencing the Intention for Online Purchasing: a Study among University Students in Malaysia

Nur Farahiah Azmi and Lew Wei Peng

International Journal of Management Sciences, 2014, vol. 4, issue 2, 69-74

Abstract: The purpose of this study is to identify the internal factors that influence online purchase intention among Malaysian university student which include trust, prior online purchase experience and self-efficacy. A quantitative approach was adopted and a questionnaire survey was distributed to 100 students in University Malaysia Kelantan who have experience on online purchase for the data collection purposes. As a brief, the findings showed that trust, prior online purchase experience and self-efficacy influence online purchase intention.

Keywords: Online purchase intention; trust; prior online purchase experience; self-efficacy (search for similar items in EconPapers)
Date: 2014
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