 The Strategic Experiential Models and Providers in Improving Customer Satisfaction and Loyalty (Study Beverage Bottle Ready to Serve Tea Sosro)Chamdan Purnama International Journal of Management Sciences, 2015, vol. 5, issue 1, 54-67 Abstract: This study aims to identify and analyze how much influence the Strategic Experiential Models and Providers in improving customer satisfaction and loyalty instant tea beverage bottles sosro. The research was conducted on a sample of 171 customers sosro bottled tea drinks taken by purposive sampling technique. Through the analysis of Structural Equation Modeling (SEM) found that: First, an Experiential provider (which includes communications, visual identity, product presence, co-branding, web sites and people) positive effect on customer satisfaction and customer loyalty. Second, Experiential models (which include relate, sense, act and think) positive effect on customer satisfaction and customer. Third, customer satisfaction (include preferences, actual behavior, referencing and intentions) positive effect on customer loyalty (includes recommending and repeat purchases). Fourth providers Experiential, Experiential models and customer satisfaction simultaneously positive effect on customer loyalty. Keywords: Experiential providers; experiential models; customer satisfaction; customer loyalty (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:rss:jnljms:v5i1p2 Access Statistics for this article More articles in International Journal of Management Sciences from Research Academy of Social Sciences |
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