Market Access and Value-Addition of Beef Marketing: Evidence from Nigeria

Chinedum Nduka, Victor Monday Dibie and Ebere Rejoice Okocha

International Journal of Management Sciences, 2016, vol. 7, issue 1, 1-6

Abstract: This study analyzed the market access and value addition of beef marketing. The study examined the socio-economic characteristics of beef marketers, analyzed the factors influencing the market access and value addition of beef. It also ascertained the relationship between price and value addition. Primary data used in this study was generated through the administration of structured questionnaire to the 100 respondents purposively selected from the beef marketers in the study area. Data collected were analyzed using descriptive statistics, Pearson correlation model. Result shows that there is a strong positive relationship between cost of investment in value-addition and return on investment. Specifically, increase in price of beef is related to cost of processing. It is therefore recommended that government agencies and their stakeholders should partner with the individual marketers to reduce cost while maximizing value- addition.

Keywords: Market access; marketing; value-added; Market efficiency (search for similar items in EconPapers)
Date: 2016
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