Book Review: Selling Dreams—How to Make any Product Irresistible

Alan S. Zimmerman
Additional contact information
Alan S. Zimmerman: City University of New York-College of Staten Island

The American Economist, 2000, vol. 44, issue 1, 93-94

Date: 2000
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/056943450004400112 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:amerec:v:44:y:2000:i:1:p:93-94

DOI: 10.1177/056943450004400112

Access Statistics for this article

More articles in The American Economist from Sage Publications
Bibliographic data for series maintained by SAGE Publications ().