Neo-Ottoman Turk-Scape: Analyzing the Role of Dizis as Türkiye’s Soft Power

Mohammad Reyaz and Zeba Khan

Contemporary Review of the Middle East, 2023, vol. 10, issue 3, 287-303

Abstract: Türkiye has grabbed the world’s attention in the last three decades for its strategic use of soft power as an instrument of cultural diplomacy. Buoyed by relative economic success in the post-Cold War period, the new ruling elites of Türkiye used Islamic practices and value-system, particularly its Ottoman past, as tools of the soft power in cultural diplomacy. Turkish dizis (television series), particularly those based on historical figures, have played a critical role in the nation branding exercise of Türkiye. These dizis have not only created a soft spot for the country, and boosted its tourism, but it also helped the government, particularly President Recep Tayyip Erdoğan project himself as a leader with potentials to lead the Muslim world or Ummah . This article assesses the role of Turkish dizis as a soft power instrument in cultural diplomacy and the nation branding of Türkiye. Interestingly, Turkish dizis were primarily produced for domestic consumption, and were not necessarily targeting foreign audience, at least in the beginning. Thus, they perform the dual function of molding public opinion within the country, while also helping create a positive image about Türkiye and its past among the foreign audience. But nostalgia of the past alone is not sufficient, if not complemented by reciprocal actions on the ground.

Keywords: Cultural diplomacy; soft power; Turkey; Türkiye; Turkish dizi; Turkscape (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/23477989231181788 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:crmide:v:10:y:2023:i:3:p:287-303

DOI: 10.1177/23477989231181788

Access Statistics for this article

More articles in Contemporary Review of the Middle East
Bibliographic data for series maintained by SAGE Publications ().