 Strategic Management and Crisis Communication Interdependence in the Global Context: A Preliminary InvestigationAngelo A. Camillo Emerging Economy Studies, 2015, vol. 1, issue 1, 37-49 Abstract: This research discusses the topic of communication in general with emphasis on managerial communication and crisis interdependence from a strategic management perspective within the global context. This study illustrates the severity of the consequences that firms can suffer due to lack of preparedness, poor planning and coordination of communication, and crisis management and their interdependence when an event occurs. The study uses the recent credit cards data breach of major US retailers. The result of a qualitative inquiry confirms that communication and crisis are interdependent and must be strategically planned and managed with clear policies in place. Such a strategy can prevent potential negative effects in the firm and lead to success. Strategic management is about survival in the hypercompetitive business world. Management must, therefore, prepare and decide when and how to act to prevent dealing with unexpected events. Keywords: Strategic management; managerial communication; crises; risk prevention; risk assessment; risk communication; crisis management; global-strategic context (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:emecst:v:1:y:2015:i:1:p:37-49 Access Statistics for this article More articles in Emerging Economy Studies from International Management Institute |
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