Customers' Choice Among Retail Energy Suppliers: The Willingness-to-Pay for Service Attributes

Andrew A. Goett, Kathleen Hudson and Kenneth E. Train

The Energy Journal, 2000, vol. 21, issue 4, 1-28

Abstract: We examine small/medium commercial and industrial customers' choices among energy suppliers in conjoint-type experiments. The distribution of customers' willingness to pay is estimated for more than 40 attributes of suppliers, including sign-up bonuses, amount and type of renewables, billing options, bundling with other services, reductions in voltage fluctuations, and charitable contributions. These estimates provide guidance for suppliers in designing service options and to economists in anticipating the services that will be offered in competitive retail energy markets.

Keywords: electricity market; retail; conjoint analysis; customer behavior; electricity prices (search for similar items in EconPapers)
Date: 2000
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:enejou:v:21:y:2000:i:4:p:1-28

DOI: 10.5547/ISSN0195-6574-EJ-Vol21-No4-1

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