Consumer Preferences for Rural Residences: A Conjoint Analysis in Ontario, Canada

A E Joseph, B Smit and G P McIlravey
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A E Joseph: Department of Geography, University of Guelph, Guelph, Ontario, Canada N1G 2W1

Environment and Planning A, 1989, vol. 21, issue 1, 47-63

Abstract: Conjoint measurement is introduced as an appropriate method for characterising the nature of consumer preferences for various types of rural residence. After a review of the major conceptual and technical issues in conjoint analysis, a study involving twenty-two potential homebuyers in southern Ontario is described. The results indicate that potential buyers are seeking privacy (medium-size or large lots in isolated locations) above all other things, which translates into a behavioural push for sprawling, low-density development. Further examination of the utilities attached to the various attributes of potential residences suggests a limited but real opportunity for the use of controls on lot and house size and on municipal service provision to increase the attractivenss of high-density, village locations to consumers.

Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:21:y:1989:i:1:p:47-63

DOI: 10.1068/a210047

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