Hazard-Rate Modelling of Store-Switching Behaviour
S Reader and
F R McNeill
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S Reader: Department of Geography, College of Arts and Sciences, University of South Florida, Tampa, FL 33620-8100, USA
F R McNeill: SAS Institute (Canada) Inc., Toronto, Ontario, M5J 2T3, Canada
Environment and Planning A, 1999, vol. 31, issue 8, 1353-1370
Abstract:
In marketing science, hazard-rate models have shown great promise for investigating the dynamics of brand choice. In this paper, the value of hazard-rate models in geographic research is illustrated by the estimation of proportional hazards models and accelerated failure-time models for a well-defined spatial choice problem. These hazard-rate models produce satisfactory results and provide insights into the state and temporal dependencies of the spatial choice situation being investigated.
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:31:y:1999:i:8:p:1353-1370
DOI: 10.1068/a311353
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