Consumer Subjectivity, Space, and Advertising Research

D Leslie
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D Leslie: Department of Geography, Brock University, St Catharines, Ontario L2S 3A1, Canada

Environment and Planning A, 1999, vol. 31, issue 8, 1443-1457

Abstract: In response to conditions of reflexive accumulation, advertising research has turned from positivist approaches dominant from the 1960s to the 1980s towards the use of qualitative method-ologies such as focus groups and ethnography. This includes an emphasis on place rather than space and signals a new mode of subjectification.

Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:31:y:1999:i:8:p:1443-1457

DOI: 10.1068/a311443

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