The Transnational Corporate Networks of Breakfast Cereals in Asia

Bill Pritchard
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Bill Pritchard: School of Geosciences, Division of Geography, University of Sydney Madsen Building F09, NSW 2006, Australia

Environment and Planning A, 2000, vol. 32, issue 5, 789-804

Abstract: Network perspectives have recently been proposed as a theoretical base for research in economic geography. However, there is an unclear relationship between the advocacy of network approaches and the development of methodological tactics to frame related empirical research. By reference to one episode of corporate spatial behaviour—the establishment of a manufacturing facility in Thailand by the US-headquartered breakfast-cereal company, Kellogg—an organising framework for network-inspired economic geography is suggested. Kellogg's entry into Thailand is analysed in terms of the construction and mobilisation of relational networks producing five overlapping geographies: (1) geographies of place; (2) geographies of intrafirm trade and relations; (3) regional geographies of accumulation; (4) geographies of interfirm relations; and (5) geographies of consumption.

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:32:y:2000:i:5:p:789-804

DOI: 10.1068/a32113

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