Climate of Data-driven Innovation Within E-business Retail Actors

Malin Sundström

FIIB Business Review, 2019, vol. 8, issue 2, 79-87

Abstract: Abstract Even though contemporary practice within e-business retailing demonstrates knowledge on how to collect and process big data, e-businesses have a hard time with the organizational mind-set to focus on data-driven innovation. In this perspective paper the author analyses an action-research study from a Swedish e-business retail actor, and explores how to change the mind-set to focus on data-driven innovation, and identifies the results from such a change. With a rich empirical data, the author demystifies the rather complex view of data-driven innovation within e-business firms, and describes how data analytics helped improve new processes and stimulated a data-driven decision making climate. The study shows climate can be changed if deploying socio-technical resources, but also creativity and team spirit.

Keywords: E-Business; digitalization; data-driven innovation; innovation climate; data analytics (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:8:y:2019:i:2:p:79-87

DOI: 10.1177/2319714519845777

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