Advertising in the Developing Economies

Reed Moyer and Briance Mascarenhas

Foreign Trade Review, 1979, vol. 14, issue 1, 23-33

Abstract: Though advertising in less developed countries lacks the scope and level of development existing in more prosperous economies, it still exists. It is called on to perform the functions associated with advertisiny in the developed economies, but it does so under vastly different conditions. This article points up some of those differences and also traces the role of advertising in the developmental process. A statistical analysis shows the linkage between economic growth and the growth of advertising as countries develop economically.

Date: 1979
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fortra:v:14:y:1979:i:1:p:23-33

DOI: 10.1177/0015732515790103

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