What Matters to Korean Products in Australia: Focus on the Country Image Effects

Bong-Sup Shin

International Area Studies Review, 2006, vol. 9, issue 1, 173-193

Abstract: This study examines the country image effects, especially applying hierarchy of effects model. Theoretically, country image has influences on consumer perceptions and behaviors toward a product with a certain country-of-origin. This study suggests the conceptual model including a number of variables, such as country image, product credibility, perceived quality, perceived risk, information costs, and purchase intention. With suggested hypotheses, further empirical study will be conducted to test the hypotheses. Despite general theoretical review on country image effects, empirical study will focus on country image of Korea in Australian market.

Keywords: Country Image; Country of Origin(COO); Hierarchy of Effects (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:sae:intare:v:9:y:2006:i:1:p:173-193

DOI: 10.1177/223386590600900109

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