Book Review: Total Customer Value Management: Transforming Business Thinking

Rajiv Joshi
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Rajiv Joshi: Associate Senior Faculty, Entrepreneurship Development Institute of India, Ahmedabad, India

Journal of Entrepreneurship and Innovation in Emerging Economies, 2013, vol. 22, issue 2, 250-254

Abstract: Gautam Mahajan, Total Customer Value Management: Transforming Business Thinking , New Delhi: Response Books, 2011, 326 pp.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jouent:v:22:y:2013:i:2:p:250-254

DOI: 10.1177/0971355713490845

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