World Class Marketers Deliver Value – Innovatively∗

Mohan Lal Agrawal

Management and Labour Studies, 2000, vol. 25, issue 3, 157-169

Abstract: The article lays out the meaning of world class marketing and various ways through which a company can attain this goal.

Date: 2000
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0258042X0002500301 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:manlab:v:25:y:2000:i:3:p:157-169

DOI: 10.1177/0258042X0002500301

Access Statistics for this article

More articles in Management and Labour Studies from XLRI Jamshedpur, School of Business Management & Human Resources
Bibliographic data for series maintained by SAGE Publications ().