Corporate Social Responsibility: A New Way of Doing Business

Manish Mittal

Management and Labour Studies, 2007, vol. 32, issue 2, 163-182

Abstract: Corporate Social Responsibility initiatives provide businesses the mechanism to discharge their responsibility towards society. However, the scope of business involvement with society has been a debatable issue. Does it end with the corporate paying taxes and providing employment or has a wider implication? In the new global economy, Corporate Social Responsibility (CSR) has become a hallmark for the organization success. Companies which fail to maximize the adoption of CSR strategy will be left behind. The paper discusses how CSR practices can be used as a strategic tool to provide business advantage and ensure sustainable growth of the business.

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:sae:manlab:v:32:y:2007:i:2:p:163-182

DOI: 10.1177/0258042X0703200201

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