ICICI Bank: Brand Building in Retail Banking

Sanjay Patro
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Sanjay Patro: Sanjay Patro, Professor of Marketing, XLRI Jamshedpur, Jharkhand, India. E-mail: sanjay@xlri.ac.in

Management and Labour Studies, 2013, vol. 38, issue 3, 277-295

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:manlab:v:38:y:2013:i:3:p:277-295

DOI: 10.1177/0258042X13509748

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