Factors Influencing E-learning Technology Among Youth in India: An Extended TAM Model

Bhuvanesh Kumar Sharma, V. V. Ravi Kumar and Vimal KamleshKumar Bhatt

Management and Labour Studies, 2024, vol. 49, issue 3, 504-526

Abstract: Given the pandemic that hit the world, there was suddenly an increased focus on E-learning. This study aimed at determining the various factors that influence the youth of India to opt for E-learning. This study was conceptualized based on the technology acceptance model and integrating social influence (SI) and perceived enjoyment (PE) as additional constructs to determine the attitude (AT) and behavioural intention (BI) towards E-learning. The study also proposes a basic framework of knowledge for E-learning, a shift from traditional classroom learning, which is not researched adequately in previous literature. The sample for this research study were postgraduate students drawn by non-probability judgment and snowball sampling. Data analysis was performed using structural equation modelling, cross-tabulation and Pearson correlation with the help of SPSS Amos software. The results of the study concluded that AT significantly mediates between perceived usefulness, perceived ease of use, SI, PE, and BI. Additionally, the study determined the classroom and E-learning preferences of students comparatively.

Keywords: E-learning; technology acceptance model (TAM); pre & post Pandemic; behavioural intention (BI); perceived enjoyment (PE); social influence (SI) (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0258042X231208588 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:manlab:v:49:y:2024:i:3:p:504-526

DOI: 10.1177/0258042X231208588

Access Statistics for this article

More articles in Management and Labour Studies from XLRI Jamshedpur, School of Business Management & Human Resources
Bibliographic data for series maintained by SAGE Publications ().