Book Review: Vijay Mahajan. 2016. Rise of Rural Consumers in Developing Countries

Maya Kant Awasthi
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Maya Kant Awasthi: Indian Institute of Management, Lucknow, India

Metamorphosis: A Journal of Management Research, 2017, vol. 16, issue 1, 72-72

Abstract: Vijay Mahajan. 2016. Rise of Rural Consumers in Developing Countries . New Delhi: SAGE Publications, 169 pp., ₹ 795, ISBN: 978-93-860-4232-3

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:metjou:v:16:y:2017:i:1:p:72-72

DOI: 10.1177/0972622517705496

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