Book review: Patrick King. 2020. Read People Like a Book: A Marketing Perspective

Srishti Bachwani and Sukanya Wadhwa
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Srishti Bachwani: Indian Institute of Management Lucknow, Lucknow, Uttar Pradesh, India. E-mail: phd22025@iiml.ac.in
Sukanya Wadhwa: Jindal Global Business School, Sonipat, Haryana, India. E-mail: phd21011@iiml.ac.in

Metamorphosis: A Journal of Management Research, 2025, vol. 24, issue 1, 114-115

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:metjou:v:24:y:2025:i:1:p:114-115

DOI: 10.1177/09726225251314539

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