Book Review: R.V. Rajan. 2013. Don’t Flirt with Rural Marketing—The Handbook of Rural Marketing

Stephan Gerking
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Stephan Gerking: Master of Business Administration participant, Muenster School of Business and Economics, Universitaetsstrasse, Muenster, Germany. stephangerking@aol.com

Millennial Asia, 2014, vol. 5, issue 2, 252-254

Abstract: R.V. Rajan. 2013. Don’t Flirt with Rural Marketing—The Handbook of Rural Marketing . Madras, India: Productivity and Quality Publishing Private Limited, ₹ 395, 102 pp., ISBN: 9788185984629.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sae:millen:v:5:y:2014:i:2:p:252-254

DOI: 10.1177/0976399614541209

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