Factors Influencing Online Shoppers’ Perceptions Of Website Quality

Kamal K. Gupta, Sandhir Sharma and Amit Tyagi

Paradigm, 2006, vol. 10, issue 1, 44-50

Abstract: The proliferation of business-to-consumer e-commerce activities has created a need to understand how and why people participate in e-commerce. In today’s crowded electronic marketplace, the quality of website plays a key role in attracting and converting the visitors into customers. Therefore, knowledge regarding the factors influencing online buyers’ perceptions of website quality is a must for the e-marketeers to develop effective e-marketing strategies. With the objective of identifying these factors, a survey was conducted in the National Capital Region, India, and exploratory factor analysis was used. As a result of factor analysis four factors, namely website design, website reliability/fulfilment, website security/privacy, and website customer service were established as including online buyers’ perceptions of website quality.

Keywords: online shopping; website quality; e-tailing; e-comerce; customer satisfaction (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0971890720060107 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:10:y:2006:i:1:p:44-50

DOI: 10.1177/0971890720060107

Access Statistics for this article

More articles in Paradigm
Bibliographic data for series maintained by SAGE Publications ().