EconPapers    
Economics at your fingertips  
 

Higher Education in Future

Kamal K. Jain and Shipra Agarwal

Paradigm, 2006, vol. 10, issue 2, 25-32

Abstract: Commitment’ is defined as an implicit or explicit pledge of relational continuity between exchange partners. One of the difficulties here is that commitment is closely related to the concept of loyalty and as such, might be considered to be the desired outcome of building relationship in consumer market. However if the consumer is unaware that a relationship is being developed, and he/she has not explicitly cooperated in the process, there is no evidence of commitment on his/her part. Scholars have suggested that marketing relationships are based on the expectations of mutuality of interest with both parties expecting comparable benefits from relationships. The benefits to a firm of developing a relationship are well documented. The present study is based on the concept of commitment and its impact on customer relationship marketing in banking sector in India in the post-liberalization era.

Keywords: privatization; globalization; higher education; tertiary education (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0971890720060205 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:10:y:2006:i:2:p:25-32

DOI: 10.1177/0971890720060205

Access Statistics for this article

More articles in Paradigm
Bibliographic data for series maintained by SAGE Publications ().

 
Page updated 2025-03-19
Handle: RePEc:sae:padigm:v:10:y:2006:i:2:p:25-32