Supercomplan: Five Commandments

T.N. Swaminathan

Paradigm, 1998, vol. 1, issue 2, 82-85

Abstract: Supercomplan stands for a time-bound marketing strategy and aims at strengthening brands. It implies taking mid-course corrections, that correspond to the core brand values through a mix of marketing and related activities. Barring single product companies, managers need to take hard look at the product portfolio and determine the brand or the variant that can respond fastest to the crisis.

Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:1:y:1998:i:2:p:82-85

DOI: 10.1177/0971890719980213

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