The Proposal of an Electronic Business Model in Agriculture Case Study: The Orchard Products in Isfahan Province

Tabasom Saberi, Abbas Khodadadi and Hamid Saeedi

Paradigm, 2020, vol. 24, issue 1, 22-40

Abstract: Abstract The four indicators, occupational personality, information, money and product mechanisms, are assessed in this study. Experts from the Isfahan province’s agricultural sector have focused on the quality method to find an approved e-commerce model for the orchard of products. The qualitative evaluation method in this study is of Delphi carried out in three phases of snowball sampling in five groups of agricultural experts. The results indicate that the main actors in this field consist of three groups, intellectual, realistic and conventional, which areas of similarities, differentiation and prediction. The results from the review run on information, money and product indicate that experts in the selection of purchasing, exchange and communication mechanisms, in some respects, agree on similar models of the merchant, manufacturer and brokerage, and in some other areas they have represented new definitions.

Keywords: Electronic commerce; orchard product; Holland’s occupational themes; digital business model (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:24:y:2020:i:1:p:22-40

DOI: 10.1177/0971890720914088

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