Product - Its Association with the Personality

Shekhar Trivedi, Sudhanshu Pandiya and Suneel Gupta

Paradigm, 2000, vol. 4, issue 2, 40-51

Abstract: Product Personality is the user’s profile of any product category. It connotes the style, shape, colour, design, texture, weight and sound of the product. The product personality can be constructed with the help of its different variables, i.e., colour, style, design and odour so as to add to the meaning of the intended brand personality. It development can be mainly attributed to the types of users, that the product has had over the year, cumulative effect of brand personalities of different brands, and natural associations, an age-old process. It assumes greater importance due to the difficulties encountered in the implementation of the brand personality.

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:sae:padigm:v:4:y:2000:i:2:p:40-51

DOI: 10.1177/0971890720000206

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