A Simplified Framework to Simulate the Impact of a Merger

Sudip Gupta
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Sudip Gupta: Sudip Gupta, Indian School of Business. E-mail: Sudip_Gupta@isb.edu.

Review of Market Integration, 2011, vol. 3, issue 1, 1-20

Abstract: In this expository article we describe the proportional calibration technique to simulate the potential impact of an association (merger) in a differentiated product price competitive industry. The procedure is forward-looking and implementable with minimal data and computational requirement. We describe the procedure in detail with examples and perform a sensitivity analysis of the predictions with respect to the input parameters.

Keywords: Merger simulation; differentiated products; proportional calibration; almost ideal demand systems (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sae:revmar:v:3:y:2011:i:1:p:1-20

DOI: 10.1177/097492921100300102

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