Beyond the Fitness: A Big Data Analysis of Home Exercisers Demand

Huilan Jin, Tingting Chen and Hanxiao Shi

SAGE Open, 2024, vol. 14, issue 3, 21582440241274533

Abstract: As a new method for health knowledge dissemination, the short video has promoted the development of health communication greatly. In the context of the post-epidemic era, we selected the short home fitness video a kind of short video to guide users to do exercise at home and impart health knowledge to users as the research object, to provide suggestions on how to make better use of short videos for health communication. Liu Genghong is a home fitness coach who has gained 60 million fans in 3 months by teaching in-door aerobics originated by himself, and short home fitness videos he released are representative. We selected short home fitness videos published by Liu Genghong on Tiktok as the research sample, and obtained relevant data through crawler code. We applied a uses and gratifications approach, which is a theory about analyzing the motivation of users, to use media to analyze the collected data. The analysis result indicated that users watch the home fitness video mainly because of health cognition, personal relations, idolatry and entertainment. This study enriches the related research on health communication and shows theoretical and practical significance.

Keywords: health communication; uses and gratifications; short video; fitness; Tiktok (search for similar items in EconPapers)
Date: 2024
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/21582440241274533 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241274533

DOI: 10.1177/21582440241274533

Access Statistics for this article

More articles in SAGE Open
Bibliographic data for series maintained by SAGE Publications ().