The New Era of Sports Service Industry Under Digital Development: A Comprehensive Analysis of VAR and Cross-Elasticity

Ying Wan, Yang Zhang, Chenyang Zhao and Te Bu

SAGE Open, 2025, vol. 15, issue 2, 21582440251336002

Abstract: With the advent of 5.5G, China’s sports service industry is intricately linked to digitization. Digitization propels the upgrading of sports media and information services, digitalizes sports goods sales on e-commerce platforms and online retail, and drives the digital broadcasting of sports events and virtual sports development. This study focuses on the relationship between digitization and sub-industries within the sports service industry. Utilizing Eviews 13 software, a Vector Autoregression model analyzes China’s digital industry and sports service industry data from 2015 to 2022. Findings reveal a significant Granger causal relationship between the digital industry and sports media and information services. Cross-elasticity analysis shows growing interaction between the digital industry and sports media and information services over time, implying a strengthening promotional effect on the sports service industry. This study provides empirical support for understanding the relationship between the digital industry and the sports service industry.

Keywords: digital industry; vector autoregression; sports and digitization; big data era; cross elasticity (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251336002

DOI: 10.1177/21582440251336002

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