An Exploration of the Motivating Cultural Experience Factors That Determine a Holiday Destinations’ Selection and Respective Competitiveness

Anila Dede

SAGE Open, 2013, vol. 3, issue 4, 2158244013511829

Abstract: The unique memorable experiences provided to customers directly determine a business’s competitiveness. The extant tourism literature has provided limited explanation of the factors that characterize this memorable tourism experiences. Hence, this study is trying to address two purposes: first, to evaluate the motivating experience factors that leads travelers from different cultural origins to different preferences when selecting their travel destination, and second, to assess the respective relevance of the identified factors in the destination’s competitiveness. A mixed, electronic and paper-based survey, with a specific reference to the Mediterranean destinations, was conducted in a sample size of 156 travelers. A multiple chi-square analysis was performed to identify factors that lead to specific selections and to assess the relationship between culture group (Eastern vs. Western) and tourist experiences. Further analyses were performed to identify the predominant/primary reasons for differentiation in the selection of destination. The findings show cultural differences in the memorable experiences and the respective criteria that travelers use while selecting/reselecting a traveling destination. Finally, the study draws conclusions, provides some managerial implications, and suggestions for future work.

Keywords: cultural group; tourism experience; motivating factors destinations’; competitiveness (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/2158244013511829 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:3:y:2013:i:4:p:2158244013511829

DOI: 10.1177/2158244013511829

Access Statistics for this article

More articles in SAGE Open
Bibliographic data for series maintained by SAGE Publications ().