Mediatising Political Rhetoric

Qaisar Abbas

South Asian Survey, 2015, vol. 22, issue 1, 37-53

Abstract: The mediatisation of politics has been a dominant theory in the field of political communication for some time, proposing that the mass media in democratic societies tend to dominate the political process. This research intends to explore the media-politics nexus as part of the protest campaign in 2014 in Pakistan, also known as the long march. Specifically, it analyses dynamics of the political rhetoric of protesting leaders and dimensions of the two selected TV talk shows. Using textual analysis as research methodology, this article concludes that by transforming the political theatre into a media theatre, the talk shows effectively mediatised the long march. TV news became part of the political process, rather than covering it objectively, either by supporting or opposing the long march. The two top political leaders of the long march voluntarily adopted media logic as a rhetorical strategy to offer a readymade product for media coverage.

Keywords: Pakistan; political communication; political rhetoric; TV talk shows; mediatisation; media logic; political protest (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:sae:soasur:v:22:y:2015:i:1:p:37-53

DOI: 10.1177/0971523117708067

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