Satisfaction and Behavioural Intentions of Cruise Passengers Visiting the Azores

António Luís Silvestre, Carlos M. Santos and Carla Ramalho
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António Luís Silvestre: Instituto Superior de Economia e Gestão (ISEG) and CEMAPRE, Technical University of Lisbon (UTL), R. do Quelhas 6, 1200-781 Lisbon, Portugal
Carlos M. Santos: University of Azores, Portugal

Tourism Economics, 2008, vol. 14, issue 1, 169-184

Abstract: This paper evaluates the satisfaction of cruise passengers visiting the Atlantic islands of the Azores Archipelago. It investigates the relationship between their satisfaction with the Azores and their behavioural intentions, not only with regard to repurchasing the cruise but also to the likelihood of their recommending it and the Azores to friends and relatives. A structural equation model is used to analyse the factors that make the Azores attractive as cruise ports of call. The data were obtained from a survey distributed between March and December 2004 among the passengers of cruises docking at Azores ports. The findings reveal that, besides value for money, the two main factors driving the behavioural intentions are linked, first, to the city, its attractions in general and the individual's level of satisfaction with the overall visit and, second, and of lesser importance, to the perceptions of hospitality, safety, services and cleanliness of the environment in the Azores.

Keywords: structural equation modelling; cruises; attractiveness factors; satisfaction; intention to repurchase; Azores (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:14:y:2008:i:1:p:169-184

DOI: 10.5367/000000008783554802

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