Research Note: The Impact of Korean TV Dramas on Taiwanese Tourism Demand for Korea

Hyun Jeong Kim, Ming-Hsiang Chen and Hung-Jen Su
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Hyun Jeong Kim: School of Hospitality Business Management, Washington State University, Pullman, WA 99164-742, USA
Ming-Hsiang Chen: Department of Finance, National Chung Cheng University, Chia-Yi, Taiwan, ROC
Hung-Jen Su: Department of Management, National Chung Cheng University, Chia-Yi, Taiwan, ROC

Tourism Economics, 2009, vol. 15, issue 4, 867-873

Abstract: This study examines the effects of popular Korean TV dramas on Taiwanese outbound travel to Korea between 1997 and the end of 2005. The popularity of Korean TV dramas began with the drama Fireworks , first shown in Taiwan from July to September 2000. Based on that information, the data were divided into two subsamples: January 1997 to September 2000 and October 2000 to December 2005. The Chow tests revealed a significant structural change in the total number of Taiwanese visitors to Korea between the two sample periods. Additional analyses indicated that a significant structural change was attributable mainly to the increase in pleasure travel, further demonstrating the strong effects of Korean TV series in Taiwan. Empirical results support the concept of film-induced tourism.

Keywords: TV drama; Korea; Taiwan; outbound travel; Chow tests (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:15:y:2009:i:4:p:867-873

DOI: 10.5367/000000009789955189

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