The Impact of Mega Sporting Events on Live Spectators' Images of a Host City: A Case Study of the Shanghai F1 Grand Prix

Dongfeng Liu and Chris Gratton
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Dongfeng Liu: Sport Events Research Centre and School of Economics and Management, Shanghai University of Sport, 650 Qing Yuan Huan Road, Shanghai 200438, China
Chris Gratton: Sport Industry Research Centre, Collegiate Hall, Collegiate Crescent, Sheffield Hallam University, Sheffield S10 2BP, UK

Tourism Economics, 2010, vol. 16, issue 3, 629-645

Abstract: Using the 2008 Shanghai F1 Grand Prix as a case study, this paper explores the extent, nature and implications of the impacts of sports mega-events on a host city's image from the perspective of the event visitors. It shows that the Shanghai F1 Grand Prix has, in general, a significant positive image impact on live spectators. However, the image impact varies from dimension to dimension, with the possibility of a high percentage of spectators reporting negative change on certain dimensions. The findings show that the evaluation of sports events is related positively to image impact and indicate the importance of improving service quality and spectators' satisfaction in order to achieve the most effective impact on spectators.

Keywords: mega-events; image impact; live spectator; host city; F1 Grand Prix; Shanghai (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:16:y:2010:i:3:p:629-645

DOI: 10.5367/000000010792278347

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