Effects of Hotel Discounting Practice on Visitors' Perceptions and Visitation Intentions

Michael F. Sheridan, Seoki Lee and Wesley Roehl
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Michael F. Sheridan: School of Tourism and Hospitality Management, 1810 N 13th Street, 358 Speakman, Philadelphia, PA 19121, USA
Seoki Lee: School of Hospitality Management, Pennsylvania State University, 217 Mateer, University Park, PA 16802, USA
Wesley Roehl: School of Tourism and Hospitality Management, Temple University, 1810 N 13th Street, Philadelphia, PA 19121–3429, USA

Tourism Economics, 2013, vol. 19, issue 3, 599-611

Abstract: This paper examines the effects of hotels' discounting practice on potential travellers' perceptions of a destination and their visitation intentions. The study adopts an experimental design, using a survey method with scenarios to accomplish its goal. The authors take Philadelphia as the destination and apply various statistical analyses to the data, including t -test, ANOVA and multiple regression. The findings suggest that a hotel's discounting practice does not hurt, but rather enhances potential visitors' perceptions of the destination.

Keywords: hotel discounting; destination image; visit intention (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:19:y:2013:i:3:p:599-611

DOI: 10.5367/te.2013.0220

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