Pricing Visitor Preferences for Temporary Art Exhibitions

Massimiliano Castellani, Pierpaolo Pattitoni and Laura Vici
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Massimiliano Castellani: Department of Economics, University of Bologna, Piazza Scaravilli 2, I-40126 Bologna, Italy

Tourism Economics, 2015, vol. 21, issue 1, 83-103

Abstract: This paper focuses on the initiatives that museum managers may implement to maximize the profits of museums located in tourist destinations and that host temporary art exhibitions. These initiatives have direct effects on visitor demand and indirect effects on the tourist destination. Classifying visitors into residents, excursionists and tourists, the authors evaluate their preferences and willingness to pay for managerial initiatives. They focus specifically on for-profit museums that host temporary exhibitions in medium and small tourist destinations. Visitor preferences are priced through discrete choice experiments submitted to a sample of (actual and potential) visitors to Castel Sismondo Museum in Rimini, Italy.

Keywords: cultural preferences; managerial initiatives; choice experiments (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:21:y:2015:i:1:p:83-103

DOI: 10.5367/te.2014.0438

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