Where to Invest in Touristic Promotion? Game Theory as a Decision Instrument for the Public Sector

Jean Max Tavares, Giana de Vargas Mores and Edegar Luis Tomazzoni
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Jean Max Tavares: New University of Lisbon, Portugal, and Pontifícia Universidade Católica de Minas Gerais, Av Dom José Gaspar, 500 - Coraçãto Eucarístico, Belo Horizonte - MG, CEP 30535-610, Brazil
Giana de Vargas Mores: Federal University of Rio Grande do Sul, Brazil, and Unochapecó, Santa Catarina, Brazil
Edegar Luis Tomazzoni: University of São Paulo, Brazil

Tourism Economics, 2015, vol. 21, issue 4, 775-789

Abstract: The traditional literature on investment in touristic promotion identifies the ‘natural targets' as the main tourist issuing regions. However, other parameters should also be considered, such as the income level of the region, the emitter–receiver ratio, geographical proximity and, principally, the existence of a strategic interdependence scenario. This paper, in addition to these parameters, uses the monetary return from tourists to show that the literature needs to move towards multivariate analyses. By means of game theory and a consideration of the main Brazilian states linked to tourism, it is observed that the results almost entirely indicate that decisions on where to make investments in touristic promotion are not as obvious as may be supposed, with the possibility of multiple targets.

Keywords: touristic promotion; investment decisions; states; game theory; Brazil (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:21:y:2015:i:4:p:775-789

DOI: 10.5367/te.2014.0376

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