Study on the preference for capsule hotel attributes using a choice experiment

Won Seok Lee, Joon-Kyu Lee and Joonho Moon
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Won Seok Lee: Kyonggi University, South Korea
Joon-Kyu Lee: The Korea Transport Institute, South Korea
Joonho Moon: Kangwon National University, South Korea

Tourism Economics, 2018, vol. 24, issue 4, 492-499

Abstract: The main purpose of this study is to investigate the attributes of capsule hotels preferred by individuals. To this end, a choice experiment (CE) was adopted; a CE is a systematic method used to determine individual preferences with regard to goods and services. A well-known advantage of CEs is their ability to capture a pecuniary value for target attributes in the form of marginal willingness to pay (MWTP). By comparing the sizes of MWTPs, we can recognize the order of preference among attributes. Amazon Mechanical Turk was used to collect the study data. We examined the magnitudes of the degree of preferences for “additional services provided,†“accessibility,†and “price.†The findings indicate that price is negatively associated with capsule hotel choice, whereas accessibility and service are positively associated with capsule hotel choice.

Keywords: capsule hotel; choice experiment; logit model; preference; price (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:24:y:2018:i:4:p:492-499

DOI: 10.1177/1354816618765345

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