The impact of tourism firm’s philanthropy decision on its business objective

Keling Wang, Chien-Pang Lin, Ming-Hsiang Chen and Evelina Gillard
Additional contact information
Keling Wang: Yunnan University, China
Chien-Pang Lin: Chang Jung Christian University, Republic of China
Ming-Hsiang Chen: Washington State University, USA
Evelina Gillard: César Ritz Colleges, Switzerland; ABMS Open University of Switzerland, Switzerland

Tourism Economics, 2018, vol. 24, issue 5, 503-509

Abstract: This study explains the impact of tourism firm’s corporate philanthropy (CP) decision on its business objective in a competition environment from a strategic management perspective. Key results are summarized as follows. First, tourism firms can use CP as an effective strategy to compete for higher sales revenue and achieve their organizational objective of higher profit if CP generates market competitiveness. Second, if only one of the two competing tourism firms gives to charity and CP generates market competitiveness, the tourism firm’s giving will deteriorate its competitor’s performance. Third, if CP induces no competitive advantage, neither competing tourism firm has an incentive to engage in CP.

Keywords: corporate philanthropy; strategic management; tourism firms (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/1354816617746063 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:24:y:2018:i:5:p:503-509

DOI: 10.1177/1354816617746063

Access Statistics for this article

More articles in Tourism Economics
Bibliographic data for series maintained by SAGE Publications ().