Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’

Salla Jokela

Urban Studies, 2020, vol. 57, issue 10, 2031-2046

Abstract: There have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in interspatial competition. On the other hand, researchers have recently emphasised the need to pay attention to increasingly pervasive and transformative forms of city branding, including branding as an urban policy and a form of planning. Drawing on a case study carried out in Helsinki, Finland, this article connects these two approaches by analysing Helsinki’s recent city branding endeavour in the context of the qualitative transformation of the entrepreneurial city. The article shows how city branding highlights and constitutes the city as an entrepreneurial platform and enabler bound up by the extended entrepreneurialisation of society.

Keywords: city branding; entrepreneurialism; Helsinki; urban planning; urban transformation; åŸŽå¸‚å“ ç‰ŒåŒ–; 创业化; 赫尔辛基; 城市规划; 城市转型 (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:urbstu:v:57:y:2020:i:10:p:2031-2046

DOI: 10.1177/0042098019867073

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