Sensory Marketing Aspects: Priming, Expectations, Crossmodal Correspondences & More

Pallavi Rajain

Vikalpa: The Journal for Decision Makers, 2016, vol. 41, issue 3, 264-266

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vikjou:v:41:y:2016:i:3:p:264-266

DOI: 10.1177/0256090916652045

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