For Brand’s Sake: Marketing Lessons for Young Brand Managers

Abhishek

Vikalpa: The Journal for Decision Makers, 2023, vol. 48, issue 1, 75-76

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/02560909231162895 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:vikjou:v:48:y:2023:i:1:p:75-76

DOI: 10.1177/02560909231162895

Access Statistics for this article

More articles in Vikalpa: The Journal for Decision Makers
Bibliographic data for series maintained by SAGE Publications ().