Marketing of Library and Information Services: A Strategic Perspective

Antony Jose and Ishwara Bhat

Vision, 2007, vol. 11, issue 2, 23-28

Abstract: In today's knowledge economy, library and information services are viewed as saleable products. More importantly, libraries have started treating their users as ‘customers.’ The paper analyzes the need for marketing of library and information services (LIS). It discusses the strategic planning required for LIS marketing. This conceptual paper also attempts to analyze the extended marketing mix or ‘seven Ps’ in the context of LIS marketing.

Keywords: Library and Information Services; Marketing; Marketing-mix; Strategic Planning; Services Marketing (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:11:y:2007:i:2:p:23-28

DOI: 10.1177/097226290701100204

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