 Uttarakhand State Cooperative Federation: Can it Help the Horticulture Farmers?Pratik Modi, Debiprasad Mishra, Hariom Gulati and K. Murugesan Vision, 2009, vol. 13, issue 2, 53-61 Abstract: Uttarakhand state had a unique advantage of hilly weather that was suitable for cultivation of some fruits and vegetables, which were in great demand in plains during off-seasons there. Out of the total net margin accruing to the entire supply chain of these fruits and vegetables, only 25% went to the farmers despite they bearing disproportionately high market risk and the entire production risk. The Uttarakhand State Cooperative Federation (UCF) was created with a mandate to strengthen the cooperative structure in the state. The organisation had to decide a course of action that would improve the returns for the fruits and vegetable farmers in the state. The managing director of the federation had identified three alternative courses of action: first, to take up the primary value addition activity of an aggregator; second, to take up the higher value addition activities of processing fruits and vegetables; and third, to take up retailing of fruits and vegetables on behalf of the farmer members. The chairman of the federation was wondering which alternative was appropriate; or was there some other option too. Keywords: Agriculture Marketing; Agribusiness Management; Agricultural Supply Chain; Cooperative Marketing; Horticulture Marketing (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:13:y:2009:i:2:p:53-61 DOI: 10.1177/097226290901300206 Access Statistics for this article More articles in Vision |
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